The Power
Written on November 6th, 2026 by Tech Ads
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MACWORLD EXPO
SAN FRANCISC Ogi
Building
ON THE
power
PXFEGISTER NOW AND SAVE!
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The Ultimate Mac Event
The ultimate technology thnill awaits you as the West Coast comes
alive at the largest and most comprehensive Macintosh-focused
event of the year! MACWORLD Expo/San Francisco will bring you
products so advanced they'll take your breath away. Experts so
knowledgeable they'll easily solve your toughest questions. A
glimpse at the future that’s more reality than virtual. It’s all here.
Kick off the new year by exploring the possibilities MACWORLD
Expo has to offer. Chart your future as you mix and match from
the best Macintosh and complimentary technologies. And be a few
steps ahead of the pack as you head back to the everyday world.
MACWORLD Expo/San Francisco has got what you’re looking for and
what you need. Build on your power with informative conference
sessions including networking, spreadsheet analysis, databases,
education, research, word processing, accounting, law, CAD/CAM,
forecasting, design, publishing, illustration, animation, music,
programming, entertainment and multimedia.
Register Early and Save!
By registering early, you'll not only ensure your spot
\" P E C A L at this can‘t-miss event, you'll also save on conference
f gs a { Ll r & § and exhibit fees. Return the attached registration form
with your payment by December 4th and save $25 on all
conference sessions and exhibits ($150 now vs. $175 at
the door). An Exhibits-only admission saves you
UGWUMP $15 ($25 now vs. $40 cash only at the door). All early
. rr registrants also receive their admission badge in
(User Group Welcoming /Unwinging/Meeting Place) advance. So rather than spending your time in line,
“People Networking Parlor” for user groups. Share you'll be spending your time with the Macintosh experts!
success stories, exchange newsletters and literature.
Learn how to start a user group in your area, and more!
Sponsored by User Group Connection
The MACWORLD Conference Program
MacScitech Resource Center é iis
1e unbeatable combination of you and your
Where engineers and scientists can meet to discuss Macintosh are just the right ticket for a future
the Macintosh in chemistry, biology, computer science, filled with power, productivity and promise.
design/test engineering, physics, mathematics. and more! Whether you're using your Mac to create or control,
to teach or to learn, to communicate or coordinate,
to save time or save money or make money — or all
of these — the MACWORLD Expo Conference Program
puts you in touch with the Macintosh industry's
Developer Central latest and greatest.
If you‘re developing applications or custom solutions, Learn what's new and exciting at
ou’ ll find the latest tools and training solutions for Apples cite OU caliae
y . . J ; through cyberspace. . . cash in
Macintosh and Newton development, including seminars on the latestannovationes:c
taught by the world’s best Mac techies! share insider's tips from the
savviest Macintosh users in
the universe.
Sponsored by MacScilech
Sponsored by Apple Computer, Inc. and MacTech Magazine
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Register by December 4 and Save $15 to $30!
REGISTRATION SELECTION AND FEES Please choose your package and fill out the form completely.
Incomplete forms will be returned. One form per person; make pho-
tocopies for additional people. Registration forms received after
December 4 will be returned unprocessed. Purchase orders
cannot be accepted. All registration fees are non-refundable. A $20
_] Package One $150
Conference Sessions and exhibits. Pre-register by December 4
($175 at the door). fee will be charged for all returned checks. Send completed forms
to: MACWORLD Expo/San Francisco
(_] Package Two $25 1400 Providence Highway
Admission to exhibits only. Pre-register by December 4 Norwood, MA 02062
($40 cash only at the door) U.S. Badges: will be mailed around December 18
International Badges: (including Canadian) will be held on-site at
(__j Check if Applicable the International Pre-registration counter at Moscone Center.
I'm an international attendee. Please ship my badge by Federal Badge Pickup Hours: January 8, 11:00 a.m. - 4:00 p.m.; January
Express. Enclosed is an additional $45. 9-11, 9:00 a.m. - 6:00 p.m.; January 12, 9:00 a.m. - 4:00 p.m.
PAYMENT METHOD
(J Check enclosed (make payable to MACWORLD Expo) (J Master Card [Visa [J American Express Amount $
oat —_ a ae a a a a a Sa a a a 2) a oe Exp. Date (include allnumbers)
Card Holder Signature (Signature necessary to be valid)
If card holder is other than registrant, please print card holder’s name below:
First Name je a a oe Se a a a a oe Me Se ei a Sa ee ae a oe oe Se ee ee ee
CUSTOMER INFORMATION
Please check one: J Home Address [(_] Company Address
ith, i oe a oe MT Sw Cet fe See oe Se Se ee tT oe oo ew Oe oe oe ee oe ee a a Py
Street Address 1 ae eee ee Se eS SS ES ee ee eS ee ee ee ee ee ee ee ee ee ee ee ee
ope a a a a a a a i a Le a A a a a ey Ss ee Se Le er ee ee eee
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If mailing to company address: (If mailing to your home address, leave the next two lines blank).
Title —" = =— — = —— = |e, a | - a —* a Sa, oe
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ATTENDEE PROFILE
WHAT IS YOUR INDUSTRY OR PROFESSION? (Check one) WHAT IS YOUR JOB TITLE OR FUNCTION? (Check one) WHICH PERSONAL COMPUTER(S) 00 YOU OWN/USE? (Check all that apply)
C) 1. Accounting/Finance C) 21, Corporate Executive (Pres./VP/CFO/Owner) © 43, Macintosh Plus/SE/SE30
(2. Architecture/Construction © 22. Controller/Treasurer/Accountant © 44. Macintosh Classic Series/LC Series
2 3. Art/Design/Creative Services C2) 23. OP/MIS Manager 2 45. Macintosh Powerbook Series/Duo Series
OC) 4. Arts & Entertainment 2 24, Network Manager © 46. Macintosh II Series
C1) 5. Communications, Printing/ Publishing C25. Programmer/Analyst 47. Macintosh Performa Series
(1 6. Computer Resetler/VAR/VAD C2 26. Engineer/Scientist/R&D ( 48. Macintosh Centris Series
1 7. Consulting Cj 27. Manager/Department Head © 49. Macintosh Quadra Series
Cl 8. Corporate/General Management C) 28. Professional (Lawyer, Doctor, etc.) -) 50. Macintosh Workgroup Series
O 9. Distributor/Dealer/Retailer/Service CD 29. Consultant 1) 51. PowerMac
C1) 10. Engineering/R&D © 30. Marketing/Sales 1 52. Mac clone
C11. Government/Military 2 31. Educator ) 53. IBM PC or compatible
[ 12. Health/Medical Services ©) 32. Art Director/Graphics 54. Other
C2 13, College/University () 33. Editor/Writer 2 55. None
C14, Elementary/High School C34. Student DO YOU RECOMMEND, BUY, OR APPROVE MICROCOMPUTER SOFTWARE
[ 15. Legal Services C} 35. Other
; AND/OR PERIPHERALS?
© 16. Manufacturing (Computer Industry) C) 36. Does Not Apply C156. Yes C57, No
CJ 17. Manufacturing (Non-computer Industry) , .
© 18. Marketing/Sales/PR/Communications WHAT IS THE SIZE OF YOUR ORGANIZATION? (Check one) IF YES, PLEASE INDICATE FOR HOW MANY MACINTOSH COMPUTERS
2 19. Other C) 37. Under 50 0 40. 500 - 999 YOU HAVE THIS INVOLVEMENT.
C3) 20. Does Not Apply C) 38, 50 - 99 O 41, 1000 & over (3 58. 1-10 CJ 61. 51-100
= 1 39. 100 - 499 C 42. Does Not Apply £59. 11-25 © 62. 101-500
(60. 26-50 CD 63. 501+
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Here’s a preview of the 15 separate
conference tracks:
A. The Macworld Magazine Conference.
Macworld’s editors, columnists, and featured guests present living
pages of the magazine’s hottest topics.
* Navigating the Power Mac Upgrade Path * Meet the Second-
Generation Power Macs! * Converged Hardware Reference Platform:
What Will It Mean for the Mac? * Become Your Own Troubleshooting
Guru * Macworld Art Bootcamp * Clones: Assessing the First Year
* Working with Win 95 * Macworld Helps You Pick the Best Mac
* Lon Poole’s Copland Preview « Best of Macworld MacSECRETS.
B. The Design/Art/Prepress Conference.
Celebrated artists, illustrators, designers, creators share
intensely useful tips.
* Kai’s Killer Tips and Tools * Digital Photography * Prepress Forum:
Tested Tips, Solid Shortcuts * Photoshop WOW! « Illustrator WOW! «
Creative Imaging * Painter WOW! © Color Prepress in the Year 2000 «
Revelations of Adobe Gurus * Photoshop Wizardry * Creating Graphics
for the World Wide Web.
C. The Entertainment Conference.
The best in the business discuss tools, techniques, and tips for TV,
film, and commercial applications.
* Digital Video in Cyberspace * Developing Interactive Games *
Animation and 3D * Techniques for Eye-Popping Special Effects
¢ New Worlds of Expression for Digital Video.
D. The Multimedia Conference.
Maximizing your message with exceptional-quality presentations
and productions.
¢ Creating Multimedia Content for Online and CD-ROM ¢ Music and
Multimedia * Making Money with Multimedia * Authoring Tips and
Techniques * Video Production Guidelines
E. The CD-ROM Conference.
Endless opportunities for disseminating information and
entertainment, combining impact with pizzazz.
* The Beginner's Guide to Publishing a CD-ROM ¢ Marketing Your
CD-ROM « Interface Design for CD-ROM Titles * A Quick Overview of CD-
ROM Authoring Tools * CD Plus! » Confessions of CD-ROM Developers.
F. The Connectivity Conference.
How users are enhancing communications and maximizing
network efficiency.
* Connect-Anywhere Networking « Essential Network
Management Tools * AppleTalk Networking: Ask the Experts!
* PowerTalk/PowerShare * TCP/IP * Coping with
Multi-Platform Environments.
G. The Online Beginners Conference.
Learning how to explore the expanded dimensions, and tap
the galaxy of resources available online.
* Getting Started with Telecommunications
* A Beginner's Guide to the Internet
* Intermediate Internet * Building a Web Site
¢ Publishing on the Internet.
Your future at your fingertips
H. The WebMaster/WebDeveloper Conference.
The best of WebEdge II, featuring cutting edge advice from leading Web
experts and developers.
¢ How to Build Your Own WWW Server Without Really Trying
Commercial CGIs: Connecting Your WWW Server to Back-End
Applications * WWW Site Management and Performance: Tips, Tricks,
RAICs, and System Administration * CGI Programming: Getting Under
the Hood * New Web Technologies.
I, The Education Conference.
Teachers report on how they've turned their Macs into
extraordinary learning tools.
¢ The Macintosh Student Showcase * QuickTime for Educators * The
Internet for Educators * Multimedia in Education * Bulletin Board
Systems (BBSs) for Educators.
J. The Small Office/Home Office (SOHO) Conference.
Successful small business owners share power tips for staying on
top of your business.
* How to REALLY Start Your Successful Business * How Macs Can Help
Run Your Small Business « The Frugal Entrepreneur Markets with the Mac.
K. The Getting-Started Conference.
Complete guidelines for those who need a concentrated lesson to get
up and running.
* Design Principles for Non-Designers * How to Get Started
with QuickTime * CD-ROM for Users: A Beginner’s Guide
¢ Multimedia Demystified.
L. The Advanced User Conference.
Veteran users share their expertise and insider's tricks for maximum
Macintosh power.
* Resolving System Conflicts * Customizing Your Mac * A Power User's
Guide to the PowerBook * Advanced Tips and Tricks for PageMaker 5.
M. Special Interest Groups.
Compare notes with others in a similar setting, to get advice
and solve special problems.
* The Mac in the Law Office « The Macin Sci/Tech * The MACWORLD
Expo User Group Extravaganza (MUSE).
N. Application Workshops.
Intensive training sessions by the award-winning MacAcademy staff.
* Beginning Mac * Intermediate Mac * Advanced Mac * Claris
FileMaker Pro * Quark Xpress « Adobe Illustrator * Adobe Photoshop
¢ Macromedia Director.
0. The You-Asked-For-It Conference.
Responding to your special requests, with up-to-the-minute
market developments.
© The MacWEEK 1996 Macintosh Product Forecast
¢ The Complete Newton Guide * Superstars of Cyberspace!
Get more information on the WWW at:
http://www.mha.com/macworldexpo
MACWORLD EX POO
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U.S. Attendees: Badges will be mailed on or about December 18.
Be sure to check box indicating where badge should be sent.
International Attendees: International Badges (including
Canadian) will be held for pick-up at the International
Pre-registration counter at Moscone. Badge pick-up hours are:
January 8, 11:00 a.m. - 3:00 p.m.; January 9-11, 9:00 a.m. - 6:00 p.m.;
January 12, 9:00 a.m. -4:00 p.m. For Federal Express service, check
the appropriate box on the registration form and add $45 to your
registration fee. Fill in your exact street address (no P.O. boxes)
and include your telephone number and country code. We will
Federal Express your badge directly to you.
ANA Hotel
50 Third St., San Francisco, CA 94103
Best Western Americania
_ 121 Seventh St., San Francisco, CA. 94103
Best Western Canterbury Hote aan
750 Sutter St., San Francisco co, C. ae
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et more information on the WWW at:
http://www.mha.com/macworldexpo
Alamo Rent A Car is pleased to
AA Enjoy savings on applicable fares
when you fly American Airlines, the official airline
of MACWORLD Expo, American is offering attendees
discounts of 5-10% on most fares. Dial 800-433-
1790 to speak with an American Airlines reserva-
tionist and reference Star File S#0116AL. Savings
are on applicable fares only.
offer discounted rates to MACWORLD Expo
attendees. To receive preferred rental rates, please
contact Alamo directly at 800-732-3232 and refer-
ence Group ID #382751, Rate Code “GR” and “G1”,
Advance reservations are required.
Participating hotels in the San Francisco area are
offering MACWORLD Expo discounts. To receive the
preferred rate, call one of the hotels listed and
mention you'll be attending MACWORLD Expo.
There are only a limited number of rooms at the
preferred rate and they sell out quickly. Make
your reservations by December 1 for the best
selections (rooms and rates cannot be quaran-
teed). Prices reflect single and double occupancy,
If you are reserving 10 or more rooms, you must
supply the hotel with a rooming list and a non-
refundable deposit for the first night, no later
than November 17,
We're committed to ensuring that our physically
challenged attendees receive all the services they
need to make their visil enjoyable. We offer
services such as wheelchairs and interpreters for
the hearing impaired. Call us at 800-945-3313
for details.
ti!
JANUARY 9-11: 10:00 A.m. — 6:00 P.m,
JANUARY 12: 10:00 a.m. — 4:00 P.m.
JANUARY 9: 10:30 A.M. — 5:30 P.M.
JANUARY 10-11: 11:30 a.m. — 5:15 P.M.
JANUARY 12: 11:30 A.M. — 2:15 P.M.
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‘The Power’
Amongst other things, the MacWorld Expo (San Francisco) featured the introduction of the Newton 2.0 Operating System and the demonstration of an Apple Pippin prototype.
Feel free to share!