As Simple as ABC
Written on March 19th, 2026 by Tech Ads
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ver since we introduced STRATA-
VISION 3d, designers, illustrators
and architects have been trans-
forming their ideas into great images.
Now you can do the same. You'll find
STRATAVISION 3d's modeling, scene com-
position and rendering as simple as point-
and-click. Yet our image quality is what
you'd expect from expensive graphic work-
stations. Produce detailed pictures of
objects and scenes with shadows, textures,
reflections, and with a photo-realistic
quality you thought wasn’t possible on
: the Mac. Whether you're rendering a
small appliance or a large aircraft; creat-
ing artwork for a newscast or
a newsletter; designing a
new building or revitalizing
an old one, STRATAVISION
3d puts your work in the
Client: ABC Entertainment/Mark Zakarin. *Producer: Marks Communications Inc. Creative Director: Harry Marks.
Designer: Dala Herigstad.
best possible light. All in
full color. All fully three
dimensional. All with
Producer: Design Edge. the ease and simplicity
Creative Director: Chipp
Walters. Designer: Mark
Kimbrough. of Macintosh. Call our
toll-free number now.
Let us show you how
easy it is to turn your
ideas into great images.
4
> IC IK AX IE AN
1-800-869-6855 ext. 600
See Us At MACWORLD EXPO
Booth #49, Moscone Center
*The ABC image, produced by Marks Communications inc., used
mm e — -_ = 3 STRATAVISION 3d to preview and storyboard concept, and was not used as
Producer: KCA Architects. Designer: Colin Cathcart. Ciient: Chess King. final broadcast animation. Macintosh Is a registered trademark of Apple
Computer, Inc. Strata and STRATAVISION 3d are trademarks of Strata, inc.
349 E. Tabernacle, Sulte 201, St. George, Utah 84770.
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‘As Simple as ABC’
StrataVision 3D 1.0 was 3D computer graphics program for Apple computers. StrataVision had the ability to create 3D primitives, to apply texture mapping to objects, and to perform keyframe based animations. StrataVision was capable of producing both static and animated ray-traced output though the output files were often noted to be rather large. By the spring of 1990 StrataVision 3D had a list price of around 495USD.
April 1990’s MacWorld included a positive review of Stratavision 3D 1.0.2 - though they did note that the application placed heavy demands on the host computer.
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