...some diabolical scheme to make money
Written on September 12th, 2025 by Tech Ads
GoTo.com was an early search engine that focused on pay-to-rank results that charged advertisers by the click. By 1999, GoTo.com allowed for keyword and realtime bidding of search locations. An early copy of the site can be found at the Internet Archive
Taken from: Wired (Volume 7, Issue 12 (December 1999))
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